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ADVERTISING AND PROMOTION \:AN INTEGRATED MARKETINGN COMMUNICATIONS PERSPECTIVE

BLECH,GEORGE E;BELCH,MICHAEL A;PURANI,KEYOOR

ADVERTISING AND PROMOTION \:AN INTEGRATED MARKETINGN COMMUNICATIONS PERSPECTIVE - 12 - CHENNAI MCGRAW HILL EDUCATION (INDIA) PRIVATE LIMITED 2022 - XXXI,712 p.

ISBN: 9789354600807

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