MARKETING MANAGEMENT (Record no. 13672)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00375nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230708153610.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221109b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789356062665 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT-MAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER,PHILIP. |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | NEW DELHI |
| Name of publisher, distributor, etc. | PEARSON |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 596p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Checked out | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | OTHERS | Pharmacy Library | Pharmacy Library | 11/09/2022 | 1050.00 | 658.8KOT-MAR | PH4598 | 11/09/2022 | 11/09/2022 | Reference | |||||||
| Dewey Decimal Classification | OTHERS | Pharmacy Library | Pharmacy Library | 12/04/2023 | 1 | 658.8 KOT-MAR | PH5007 | 02/07/2025 | 12/04/2023 | Books | 02/24/2025 | 02/07/2025 |
