ADVERTISING AND PROMOTION \:AN INTEGRATED MARKETINGN COMMUNICATIONS PERSPECTIVE (Record no. 13912)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00472nam a22001457a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221227115013.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221227b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354600807 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BLECH,GEORGE E;BELCH,MICHAEL A;PURANI,KEYOOR |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION \:AN INTEGRATED MARKETINGN COMMUNICATIONS PERSPECTIVE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | CHENNAI |
| Name of publisher, distributor, etc. | MCGRAW HILL EDUCATION (INDIA) PRIVATE LIMITED |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXXI,712 p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MANAGEMENT | Central Library | Central Library | 12/27/2022 | 55889 | 12/27/2022 | 12/27/2022 | Books | |||||
| Dewey Decimal Classification | MANAGEMENT | Central Library | Central Library | 12/27/2022 | 55890 | 12/27/2022 | 12/27/2022 | Books |
