BASIC MARKETING: A GLOBAL MANAGERIAL APPROACH (Record no. 6209)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00430nam a2200145Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220113104354.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201007s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | PERREAULT, WILLIAM D. AND MCCARTHY E. JEROME |
| 245 #0 - TITLE STATEMENT | |
| Title | BASIC MARKETING: A GLOBAL MANAGERIAL APPROACH |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | MCGRAW HILL |
| Date of publication, distribution, etc. | 2002 |
| Place of publication, distribution, etc. | BOSTON |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 815p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | basic marketing: a global managerial approach |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book Bank |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MANAGEMENT | Central Library | Central Library | 10/07/2020 | VIDHYA STATIONERS, LKO. | 1968.00 | BB3741 | 10/07/2020 | 10/07/2020 | Book Bank | |||||
| Dewey Decimal Classification | MANAGEMENT | Central Library | Central Library | 10/07/2020 | VIDHYA STATIONERS, LKO. | 1968.00 | BB3742 | 10/07/2020 | 10/07/2020 | Book Bank | |||||
| Dewey Decimal Classification | MANAGEMENT | Central Library | Central Library | 10/07/2020 | VIDHYA STATIONERS, LKO. | 1968.00 | BB3743 | 10/07/2020 | 10/07/2020 | Book Bank | |||||
| Dewey Decimal Classification | MANAGEMENT | Central Library | Central Library | 10/07/2020 | VIDHYA STATIONERS, LKO. | 1968.00 | BB3744 | 10/07/2020 | 10/07/2020 | Book Bank | |||||
| Dewey Decimal Classification | MANAGEMENT | Central Library | Central Library | 10/07/2020 | VIDHYA STATIONERS, LKO. | 1968.00 | BB3745 | 10/07/2020 | 10/07/2020 | Book Bank |
