TY  - BOOK
AU  - BLECH,GEORGE E;BELCH,MICHAEL A;PURANI,KEYOOR
TI  - ADVERTISING AND PROMOTION \:AN INTEGRATED MARKETINGN COMMUNICATIONS PERSPECTIVE
SN  - 9789354600807
PY  - 2022///
CY  - CHENNAI
PB  - MCGRAW HILL EDUCATION (INDIA) PRIVATE LIMITED
ER  -