PERREAULT, WILLIAM D. AND MCCARTHY E. JEROME <br/><br/>
BASIC MARKETING: A GLOBAL MANAGERIAL APPROACH 

 - 14th 
 - BOSTON  MCGRAW HILL   2002 
 - 815p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>basic marketing: a global managerial approach