000 00472nam a22001457a 4500
999 _c13912
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005 20221227115013.0
008 221227b ||||| |||| 00| 0 eng d
020 _a9789354600807
100 _aBLECH,GEORGE E;BELCH,MICHAEL A;PURANI,KEYOOR
245 _aADVERTISING AND PROMOTION \:AN INTEGRATED MARKETINGN COMMUNICATIONS PERSPECTIVE
250 _a12
260 _aCHENNAI
_bMCGRAW HILL EDUCATION (INDIA) PRIVATE LIMITED
_c2022
300 _aXXXI,712 p.
942 _2ddc
_cBK