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| 100 | _aPERREAULT, WILLIAM D. AND MCCARTHY E. JEROME | ||
| 245 | 0 | _aBASIC MARKETING: A GLOBAL MANAGERIAL APPROACH | |
| 250 | _a14th | ||
| 260 |
_bMCGRAW HILL _c2002 _aBOSTON |
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| 300 | _a815p. | ||
| 650 | _abasic marketing: a global managerial approach | ||
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